MS Management - Digital Marketing

The Master of Science (MS) in Management is a 33-credit, stand-alone, graduate degree program designed for working professionals, combining traditional campus-based classes in the evening with supplemental online and out-of-classroom activities, and delivered on a part-time or full-time basis. This year-round program operates in the fall, spring, and summer semesters, using 7-week terms.

Program Learning Student Outcomes:
PLO 1: Demonstrate an understanding of, and evaluate the appropriate use of management processes, concepts, and methodologies.
PLO 2: Examine professional ethics in light of legal, organizational, and societal responsibilities. Integrate ethical thinking into all aspects of decision making.
PLO 3: Discuss the significant influences of management in personal, organizational, and societal contexts while articulating the challenges and benefits of managing business activities in a global and diverse world.
PLO 4: Communicate effectively in written and oral form with a range of audiences to present ideas, decisions, and recommendations on business issues.

Digital Marketing Concentration:
PLO 5: Apply core marketing terms, concepts, and processes. Explain how digital marketing creates value for customers while adding competitive advantage for organizations.